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Software to improve your customer acquisition cost efficiency

There are countless marketing and sales tools out there. And they basically all promise more leads and sales to their customers. But i have not encountered a single software to improve your customer acquisition cost efficiency. At least none that would communicate it this way and certainly not in their hedadline.

Because more is always better i guess –  unless it is not. Despite that a lot of tools are greatly suited to help you improve your market segmentation, reduce overhead costs and increase automatisation in your sales process. 

So here’s the (non-exhausted) list of software to improve your customer acquisition cost efficiency:

Disclaimer: The following links are affiliate links.

Market segmentation

Partnerstack: Platform to manage all your partners from affiliates to resellers. It allows you to (partially) outsource (quality) lead generation, lead qualification and even the entire sales process.

Brand24: Media monitoring software to find people talking about your business. Helps you to improve your lead quality.

Awario: Media monitoring software to find people talking about your business. The Awario Leads feature helps you to find conversations where people are looking for a solution like yours or an alternative to your competitors products. Helps you to improve lead quality and lead qualification.

Freshsales: CRM with inbuilt lead scoring. Helps you with lead qualification and focusing your acquisition on the most likely buyers.

Hubspot: Marketing and sales platform that features a chatbot that helps you to qualify leads.

Pipedrive: CRM featuring the Leadbooster chatbot which helps you to qualify leads.

Outgrow: Interactive marketing platform with quizzes, calculators, assessments and more. Helps you to qualify leads and focus your acquisition. More, it allows you to automate market segmentation based on people’s responses and actions.

to be continued ...